Promote your bridal services during wedding season
There is a lot of money to be made in the wedding business, and that kind of earning potential attracts a lot of competition that can threaten to box your salon out of one of the most lucrative seasons each year.
This is why you need to make sure that as many potential customers as possible are aware of who you are and what you can offer them - and that is achieved by effective promotion.
We are going to break down a handful of ideas and promotional techniques that will help keep your business in front of people's minds when they consider wedding salon services.
Get those portfolios at the ready
It is never a bad idea to have a collection of your work, especially the most relevant stuff for wedding season, as easily accessible as possible to your potential customers. By that, we mean you should be sure to keep a visual record of the results of your efforts.
Make multiple physical copies and also be sure you have a digital presence online for it all as well. For example, get that record on as many social media sites as possible, like Facebook and Instagram. On the subject of social media, that leads us onto our next promotional tip...
You need to have a social media presence in today's digital world
With how prevalent and nearly all-encompassing it can be at times, there is no way you can expect to ignore the limitless reach social media offers you as a way to get the news out about your salon and show people why they should come to you for their wedding nails.
As we just mentioned, social media sites like Facebook and Instagram are excellent tools for showing off the quality of work your nail wedding packages can offer people. Further to that, Facebook is, of course, a great way to proactively engage with customers and keep them up to date with everything that is going on with your salon. The same goes for the likes of Twitter, where you can arguably be even more effective.
Don't be dismissive of the power of good old word of mouth
With all of the above said about the potential of using social media to tell everyone that you do nails for weddings, sometimes, the simplest methods are the best. In this instance, a good simple method is letting good old-fashioned word of mouth spread the news for you.
Do good work that is worth talking about, and people will indeed talk about it. One married woman is sure to tell their newly engaged friend about the great gel colour nails they got from you (especially if you give them a gentle nudge to tell their friends).