Tips to Make the Most of Summer Traffic
It is a repeat trend that every summer, more and more people will venture into a nail salon on the hunt for perfect summer nails. Whether it is for that dream holiday abroad or just some cute Instagrams on a sunny day in the park, you want your clients to leave your salon happy and ready to gush about their nails to all their friends and family.
Here are some tips to consider while preparing for high traffic at this time of year. With these in hand and a bright outlook, you are well on your way to maximising your salon’s potential profits in the summer.
Prepare Your Staff
Your employees are the face of your business, so they must be fully prepared to deal with any scenario that could arise. Whether this is coping with a busy salon or defusing a dissatisfied or angry customer, they must be able to handle it all.
Make sure that even the little details are kept in check. An overflowing bin or some cardboard boxes waiting to be moved out back can sour a customer’s welcome just as quickly as a grumpy employee. Your salon must remain clean and tidy no matter how busy it becomes.
You never know when a first-time visitor could turn into a regular. Provide a well-prepped, welcoming atmosphere and let the new customers arrive in their droves.
Boost Your Social Media
Your salon’s social media is the best platform you have for promoting your business. Capitalise on the reach afforded to you by Instagram, Facebook and Twitter, and make sure you post regularly. From tips and hacks to client 'before and afters' through to the significant nail trends for summer, there is plenty of online content from which to choose.
Consider running a small competition. The prize for the winner could be a free treatment or a pamper day in the salon. Running a competition is a great way to create a positive 'buzz' around your business.
Offer Great Manicures
Offering great manicures is, of course, a given and should be a standard at any time of the year. However, people tend to be a little more adventurous during the summer, whether that is with a bold colour choice or a fresh new design. Prepare for the significant trends for summer nails.
For a more natural-looking manicure than the traditional acrylic nail, a gel nail will look stylish and can last the entire length of your client’s holiday. With every vibrant colour you could think of, there is bound to be something they like.